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While you can still access video advertising outside of GDN, if you want to target YouTube audiences with display ads, you’ll have to go through Google’s network.

Other websites’ placements should also be checked because some websites may be content farms or strange websites.

Similar to location, you can also target by language. Google determines a user’s language based on their settings, as well as the language of the website they are on.

Optimize for Conversions: Ad rotation should be set to optimize for conversions to drive the best possible performance from each subset of the target audience. This will work particularly well when paired with tCPA.

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With so many misconceptions about display advertising floating around out there, it can be difficult for any marketer to wrap their mind around the differences between GDN and DSP – let alone choose which one would be most profitable for your business.

Campaigns on the Display Network are often used for brand awareness because of the visual component. Even if an individual doesn’t click the ad, they’ve still Alberto Silva GDN seen it, which means they’ve visually engaged with the content. Thus, it is easier for them to recall the brand later on.

After you’ve set your budget, be sure to press the “Additional Settings” drop-down to see the Em excesso options detailed below.

Do not make targeting mutually exclusive. We do not need a similar negative tactic like Alpha/Beta control or the exclusionary method often used in Facebook targeting..

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Monthly Budget: While Google will play with your daily budget and spend more, or even less, than your average target, your monthly budget is set in stone.

Look at the above examples from on.cc and you will see a lot of banner ads on the layout, but how do we know which banner ads are from the Google Display Network?